Tuesday, November 2, 2021

Mad Men Marketing Quotes: How To Improve Your Results

Celebrate the Day of the Dead with these Mad Men Marketing Quotes that remain relevant today. Use them to improve your  social media marketing.

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Wednesday, October 27, 2021

Why you should care about link building to deeper pages on your ecommerce website

Finding unlinked mentions to category and product pages Example 1: Sales announcements Two main features in any ecommerce calendar are busy sales periods and discount periods. Roundups of sales performance are often released after these times on relevant industry and ecommerce press outlets, and can be a great pieces of content to search for unlinked […]

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Tuesday, October 26, 2021

31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results

31 Halloween Social Media Marketing TipsWant to improve holiday marketing? 31 Halloween social media marketing tips with examples.

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Introducing Builtvisible Career Architect

Great leadership is hard to find In a previous life I was a professional rugby player. I played in the second tier of English rugby for 8 years, and experienced a range of high-performing team environments – all completely unique yet undeniably familiar at the same time. Familiarity came not only in the ruthless drive […]

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Thursday, October 21, 2021

Sustainability in ecommerce: the communications challenge

Foreword Before we dive in, I think it’s important to note that digital marketing in itself can have an impact on the environment. The average webpage produces 1.76g of Co2 per page view, meaning brands should be considering more eco-friendly practices across their websites. They should be making them more responsive, easier to navigate and […]

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Wednesday, October 20, 2021

Why measuring returns is just as important as taking stock of sales

What returns data really says about Marketing The key to preventing skewed figures is to ensure you collect returns data within your Google Analytics account too, as this gives marketing teams visibility of genuine performance. More importantly, it allows you to optimise advertising spend towards retained revenue and avoid paying twice on sales which will […]

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