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There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals.
Given that a lot has happened this year and that we also love to analyze and discuss the results, we thought there’s no better way to do that than seeing the gifts Santa Google brought in 2017.
So we scooped, searched, and chose the most significant updates and announcements Google has made in the SEO landscape, updates that influenced and will always influence rankings. This is what we’ve found so far:
1. The Intrusive Mobile Interstitials Update Is a new Ranking Signal
At the beginning of this year, people got nervous and concerned with the news of an update meant for Intrusive Mobile Interstitials. On January 10 sharp, experts in the SEO industry saw a drop in site traffic, besides some other important changes that Google has made. They were right! A new update happened.
At that time, we talked about this update in a blog post since we wanted to see exactly whether a site might be at risk, what the experts say about the interstitials impact on SEO comparing with Google’s statements, and, eventually, how to prevent getting hit by a penalty.
The Intrusive Mobile Interstitial Update came in 2015, after Google announced they would downgrade sites that show annoying full-page ads prompting users to install mobile apps. Since the Algorithm went live, Google hasn’t made any big changes but kept an eagle eye on the intrusive advertising formats available on the web that offered a negative user experience.
Along with this update, penalized websites started to quickly appear.
Google stated that this signal is a ranking one:
As we said, this new signal is just one of the hundreds of signals that are used in ranking, and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content.
Google
The Rater Guidelines were updated. In the Distracting/ Disruptive/ Misleading Titles, Ads, and Supplementary Content chapter it was explained which interstitials will be penalized. It includes the ads that actively float over the main content or an interstitial page which redirects the user away. Basically, ads that block the user accessing the main content.
2. Google Introduced the Mobile-Friendly Test API
The API launch for Mobile-Friendly Test on January 31 was regarded as big news. This year, Google did a lot of changes and improvements for mobile users. We can easily see it, given the fact that they’ve created a Mobile-Friendly Test available within an API.
The API method allows all mobile device users to check individual pages automatically. Before the API version, the only way was the manual input. Another advantage is the fact that, after running the tests, the method includes a list of all the blocked URLs.
Besides that, the Mobile-Friendly Test hasn’t suffered any other big or worthy of mention changes.
The API key code for the Mobile-Friendly Test
Source: Google Webmaster Central Blog
The documentation used simple steps anybody could follow so to get the API. More information about the API and how to implement it are available on Google Developers. Or you can search answers and get live help on Webmaster Help Forum.
FEBRUARY
3. Emojis Started to Show up Again in the Search Results Snippets
After Google’s decision to remove characters from the search engine results back in 2015, now it brings back the emojis.
Now they can be found everywhere. In other words, for some of us, they became a part of our life, always helpful in our communication. They can be found on mobile phones, social channels, emails, or pictures if you like. They can easily pass the language barriers.
Emojis are excellent for captivating attention and for making the text livelier, giving emotions to our words. You know the saying “a picture’s worth 60,000 words” – that goes for emojis too since they are a visual representation. People remember 80% of what they see and only 20% of what they read.
Google made a statement regarding this change and said:
We can confirm that we have added a feature to our snippets to feature emojis where relevant, useful, and fun. You’ll see them crop up across various snippets moving forward.
Google
The questions that pop out are why they took this decision, whether the emojis will stay for good or not, and how they will improve our search results. An investigation further into this is worth taking. Something we’ll have to look into in 2018.
The interesting thing you could easily search on Google using emojis. We tried playing along with this to see the results comparing the standard search.
We searched for “Kristen Bell” and “Kristen ” and we did that for multiple singers, actors and bands to spot the differences. As you could see in the next screenshot, there are some differences.
The results are twisted from a query search to another. As you can see in the first screenshot, for the emoji search, Google offers you some suggestions for other queries. In the standard search, where we use text only, we can see there is also some news displayed, together with more pictures of the actress.
There is not an improvement in the emoji search, but there is something to look further into. Google tries to deliver what the user needs, and since this is the time of Millennials, why not offer results for this niche?!
4. Google Has Rolled out the Google Assistant to More Devices
Google Assistant, the virtual personal assistant developed by Google was launched in May 2016. At first, it was available only on the Pixel smartphone, Android Wear, Google Home, and its messaging app Allo.
In February, Google announced that they will make it available for Android smartphones too, but only for newer smartphones, meaning Android 6.0 and 7.0.
This was a step up because Google Assistant can become in handy for finding what you want online at a faster loading speed and with a more accurate precision. Google is trying to making it easier for users to access the information with shorter actions/taps.
In the future Google Assistant aspires to be conversational and go beyond simple voice query input and text-to-speech playback.
We have to mention that in one Webmaster Central Hangout it was disclosed that PASO might be the future of SEO due to the fact that it offers personalized information for each user. PASO comes from Personal Assistant Search Optimization.
MARCH
5. Officially, the Duplicate Content Penalty Myth Was Broken
Duplicate content: a never-ending topic of discussion.
March was a busy month. It started with debunking a myth: the duplicate content penalty. It was recorded in March 2017, in the Google Search Quality Evaluator Guidelines, that the copied content is penalized, not the duplicate one:
The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.
We heard it once from Matt Cutts in 2013, and from Andrey Lipattsev again, in 2016, and we can see it written in black and white in the Google Search Quality Evaluator Guidelines. Google has a different approach to dealing with copied content than with duplicate content. Duplicate content doesn’t get you penalized, while copied content does.
6. Fred, the New Update, Created Massive Ranking Fluctuations in SERP
Back in March, another big change that shook the SEO landscape was the new update named Fred, still unconfirmed at the moment:
The first ones to notice some strange activity were WebmasterWorld and Black Hat World. Then the experts took the matter into their own hands and started to debate the possible existence of an update. There was a thread started on Twitter and SEO forums on this matter.
A lot of people experienced some weird search engine ranking position (SERP) fluctuations.
After a quick search on cognitiveSEO Signals we could see that after the unconfirmed update, the volatility was high. In the next screenshot, there is a visual representation of what happened in SERP at that time. The orange line shows a medium volatility and the red one represents a high volatility.
7. ‘Upsetting-Offensive’ Content Flag Is Rolling out to Offer Qualitative Results
Since with the bad effect of the fake news, Google started taking action into offering correct and relevant information to the user, as he tried numerous times before. That’s how the idea of the ‘Upsetting-Offensive’ content flag was born.
Even so, Paul Haahr, ranking engineer at Google, said that:
They’re explicitly avoiding the term ‘fake news,’ because it is too vague.
Paul Haahr
Ranking engineer at Google
Google hired over 10,000 search quality raters worldwide to evaluate the search results and assess the quality of a website based on Google General Guidelines.
Below you can see an example of an article that is flagged for “Upsetting-Offensive” content:
APRIL
8. Google Site Search Is Out. Custom Search Within Site Is the Alternative
A question popped-up during a Google Webmaster Central Hangout about shutting down Site Search and whether it’s going to impact sites.
John Mueller said the implementation is different for those two. If you perform a search using those tools you might find different search results. Below you can see a wrap up of the differences between Google Site Search and Free Custom Search:
Google Site Search will combine with Custom Search because they almost do similar things. Site Search is used for one website and Custom Search can be both used on different sites, and on one only.
Google announced on Google Enterprise Search that the process of shutting down Google Site Search started in April 2017 and will be finished in April 2018.
MAY
9. Google Search Console’s Metrics Got Integrated Into Google Analytics
Google Search Console helps webmasters manage the way their websites appear in SERP while Google Analytics helps users to integrate services like Webmaster, Adwords, and other tools to see results based on the source (paid search, organic search result).
In the old version, you could only see how users came on the website and not what they did once they got there. Now, with the next improvement, webmasters can see all the metrics in one place and make decisions based on the data combined with those two tools.
10. Google introduced “Project Owl” – The Shield for Fake News
“Project Owl” is an internal name used by Google. It was designed to improve the quality of search after the big fake news on the presidential nomination in the USA last year. The idea of an owl as a symbol of wisdom is appropriate.
After that event, the public asked for a solution from search engines and social media giants to tackle ‘fake news’ and any other misinformation available on the internet. This project encourages white-hat SEO in general and addressed fake news and heavily-biased content in particular.
The sites to be spotted by Google for having fake news for the first time will be counted as violating the first amendment. But the second time they’ll be marked as bias to specific news/media sources.
SEPTEMBER
11. Fetch as Google for Mobile Apps Is Removed To “Avoid Unnecessary Duplication”
In September Google announced on Google+ that they’ll begin to remove app indexing features from within Google Search Console.
In May 2016, we announced Firebase App Indexing, together with neat testing tools for apps. To avoid unnecessary duplication, we’ll be turning off the old “Fetch As Google for Apps” feature in Search Console.
Last year Google focused their attention more on AMP, responsive design, and other technologies over mobile apps.
NOVEMBER
12. Baidu, Sogou, and Yahoo Japan Adopted the Mobile Framework (AMP)
Speaking of AMP, important SEO news for the ASIA market came in November. Accelerated Mobile Pages will be available to over 1 billion people in Asia. The announcement was made by David Besbris, VP Google Search and AMP Project Lead at Google, on his AMP blog.
Baidu, Sogou, and Yahoo Japan joined the team and started supporting the AMP idea. There are a lot of companies that embrace the idea, such as Bing, Pinterest, Linkedin Tumblr, WordPress, eBay, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network, and many more others.
According to a study from Google, the average time to fully load a mobile landing page is 22 seconds. Yet, AMP loads a page faster than 3 seconds.
Source: www.ampproject.org
13. Google Begins Mobile-First Indexing by Moving M-Dot Site to Responsive
Google stated in November that they will start an “experiment” and look at mobile content first, instead of the desktop one, in order to decide the ranking of the results. It began testing mobile-first indexing using mobile content for all search rankings.
This change started when Google noticed that searches are more frequent on mobile, yet Google’s index is on desktop pages.
Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
Google Webmaster Central Blog
Since there will be a change, even though we don’t know the exact time, it is recommended that we take a look at the documentation Google provided for moving your m-dot site to responsive.
Something extra, that wasn’t necessarily something Google announced but we debated on our blog and we consider important because they regard the future of SEO, is chatbot marketing and dwell time.
The idea of having a chatbot site is intriguing, but it comes with a cost: the content stored in the database is not indexable.
Sujan Patel advises us to stick to conventional SEO. Even so, chatbots attached directly to your website can bring some SEO advantages. Dwell time and bounce rate are linked to rankings. Improving them can also grow your position in Google.
Also, chatbots can indirectly help you perform link building, likes, and shares. This is a topic that deserves to be taken into consideration for further investigation.
15. Dwell Time – on Its Way to Become a Ranking Factor
Speaking of dwell time, we debated this topic in one of our blog posts. The question was “Is dwell time a ranking factor?”.
At the moment we know that content, links, and RankBrain are rankings factors.
But what is the future of SEO, if it is not the links? User engagement is the answer. And how can we measure user experience? By measuring dwell time, of course.
In order to find out more about dwell time, we looked at Google patents and we saw that there is some effort put into using the time on site spent by a user as a ranking factor. In one way or another, this means that dwell time is able to influence Google rankings.
Therefore, in regard to our questions of whether dwell time is a ranking factor, maybe ot is too soon to tell, as there’s a lot of smoke gun, but in the future, it might become one for sure.
Conclusion: What to Expect in the Future of SEO
At the end of every year, it is important that we draw a line, see exactly what our goals were, and where we are now. Have we delivered better results for far? Or have we not? Do we need to take any measures whatsoever in order to help us get the results we want? Why did we not outperform the previous year? Hence appear lots of question that need to be answered to.
After such a busy year in the SEO world, the same situation can be applied to our site. We need to see what happened after the SEO news and Google changes appeared and set our expectations for the following year.
Fred was born, and “Upsetting-Offensive Content flag” became an important guideline, hence quality content is a good ranking signal. Lots of changes happened for mobile, so maybe we should focus more on the mobile next year, and keep an eagle eye on Google’s blog to see what other “gifts” Santa Google has to offer.
Pay attention to and beware of the copied content, not duplicate, because that one will bring you a penalty.
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’ attention entirely. The main purpose for content creators should be to create relevant, interesting and useful content for their audiences. When we lose sight of this, we […]
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We’ve got to the point where we are no longer trying try to convince you about the importance of content (*hysterical applause, whistles, cheers*). But to the point where we want to show you ways to improve your traffic and rankings in just a few easy-to-follow steps. Worked wonders for us.
Everybody wants higher rankings in Google. And here, at cognitiveSEO, we want to figure out how to achieve those ranks… and of course, share with you our findings.
We’ve conducted an in-house study on 40 blog posts. We’ve improved them by using the Keyword Tool & Content Assistant in order to figure out if and how the ranks and traffic will be influenced. The results: far better than we’ve expected. Our whole journey through this is exposed in the following lines.
We have been witness to thousands of talks or pieces of content on how to improve search engine rankings. Top positions in search engines are a pinnacle of today’s online success. That applies even if you have an offline business.
Following an in-depth study we discovered a strong correlation between content performance and rankings. We experienced on our own the effect of optimizing using the Keyword Tool and Content Assistant. We did improve our Google rankings. The interesting part is we continue to see an increase in search visibility as we speak.
As mostly search engine ranking researches, it all started from Google. The Google representatives recommended to improve the content but they also recommended it to clean it up in order to improve your ranks. As we previously conducted a clean-up that brought us no significant results, we decided to try the improvement part.
So how did we do it?
That’s the fun part of each case study: the process and the level of patience you need to achieve your goals/results.
The process included 3 steps:
Content selection;
Improving the content (including keyword research);
Fetch to Google & keep track of the ranks.
At first, we did an analysis of all of our blog content (and boy, we have a lot) to see which one could use a boost. In order to make sure we’ll have a representative sample but also manageable data, we picked 40 blog posts. We looked at the keywords they were ranking on and figure out how to make them rank higher.
And that’s how the journey began. It was sort of a content pruning and SEO optimization mix. After we selected the content that needed to be re-optimized, we proceeded with the keyword research. For each piece of content, we seek for recommendations based on the keyword we used to optimized at first.
This is how we actually did it:
Step 1: Keyword Research
In Keyword tool we searched for a specific query and we looked through the search results. Let’s take one keyword from our research:
As you can see in the picture below, for our query “content audit” we have a 55 score for keyword difficulty, a 67 average performance score and 517 keyword suggestions. We looked through all of those and chose one or two keywords.
It is important to search for the same type of keywords. The tool categorizes the queries into brand, informational, and commercial. In our situation, we had an informative article, therefore the keyword was informational.
Step 2: Optimize the Content
Having those recommendations helped us to optimize the content for multiple keywords using the Content Assistant. This step is simple, just add the content in the special section, click on Check score and start analyzing it. We did this at first to see where we start from.
In our case, the article optimized for “content audit” had at first a performance score of 51.
Before starting the optimization, we took print screens for all the keywords included in the research to spot exactly the ranking for each. At first, we ranked on the 36th position in google.com:
Afterwards, we added the keyword suggestions in context to increase the performance score. In the end, we checked the content score again to make a difference between the two situations. As you can see the next screenshot, the score was 92.
Step 3: Use Fetch as Google
The last step in our content optimization methodology was to send the new piece of improved content into Fetch as Google and keep an eye on the evolution it had in Rank Tracking.
We used this technique because we have a confirmed theory it worked for other specialists and experts in the field such as Bill Sebald, Jason Acidre and Krumel. After 10 weeks, we tested once again to see on which position we are placed for “content audit”.
Coming from the 4th page on the 1st one after isn’t bad at all!
Except one single article, which suffered a major make-over (meaning changing meta description, title tags, structure), all the articles were optimized from a keyword point of view only. We didn’t change the cover photo or images to any of the blog post.
We added the keywords suggestions and that was it.
2. Case Study – Increasing Website Rankings by Smartly Optimizing Content
Specific Results
Taking our research further away, let me tell you what we discovered and what you can do to have a happy ending. The tracked keyword suffered some changes after our content optimization. There are 3 situations:
Improvements;
Nothing Changed;
Decreases.
You can see it better, in the chart below:
We had a high number of constant rankings. Sadly, we saw that a few keywords suffered a ranking drop and in most cases (13 out of 15) remained on the same page.
A lot of keywords (34 out of 59) had an improvement in rankings. But we had an interesting discovery, a keyword managed to increase 44 positions in Google (from 85 to 41).
From the Second Page on the First For “High-Quality Backlink”
Beautiful improvements with articles that jumped on the first page were “high-quality backlink” and “google fred”.
“High-quality backlink” had a content performance score of 35. And the page ranked on the 12th position in organic search results as you can see in the next screenshot:
After following the process we mentioned before, the content ended up with a score of 76. Taking into consideration that the average score is 67, we managed to gain a good outcome. Hence the fact that now the page ranks on the 7th position in Google searches.
10 Positions Increase with a 10 Content Score Improvement For “Google Fred”
As mentioned before, the keyword “google fred” had a worth-mentioning improvement. It started with a high score, but even so it had few chances to rank on the first page as shown in the Content Assistant tool. Also, in the next screenshot we can see the actual position of the keyword.
After we added some of the recommendations offered in the tool, we saw quite a nice comeback. A content score perfomance of 90 and the page positioned on the 9th place in Google.
From Position 26 to Page 1 in Google for “SEO Term List”
Also, there were keywords that managed to have a huge improvement in rankings. Like the blog post we made the most changes (including meta description, title tags, structure). The keyword for this article is “SEO term list”. It started on the 26th position with a 68 content score.
This page suffered multiple changes, including URL and title optimization along the rest of the on-page SEO elements.
The page had a high content score of 68. And even so, we wanted to improve it because being a short tail keyword (don’t confuse it with longtail keywords) it had a high volume of searches and we could do much better. If there is room for improvement, we said “why not take it”?
After the improvement, the content achieved a score of 100 and brought us on the first page. Jackpot!
Some other keywords that had a beautiful improvement are: “keyword generation”, “evergreen content”, “content audit” (exemplified before at point 1).
In the next screenshot you can see the Content score performance and the position in Google for “keyword generation” before making any changes to the blog post.
And below you can see how well is the page performing after the improvement for “keyword generation”.
“Evergreen content” started on the 14th position with a 71 content performance score.
After the improvement, it jumped on the first page with the help of a 90 content performance score.
Constant Positions For “Local Link Building”
The keyword “local link building” had a content score of 54 and ended up to 90. The keyword ranked on the 11th position and we managed to get it on the 10th.
Not much, though, but it is on the first page now.
Some other keywords that had a constant improvement are: “social signals SEO”, “copywriting techniques”.
In the next screenshot you can see the Content score performance and the position in Google for “social signals SEO” before making any changes to the blog post.
And below you can see how well is the page performing after the improvement for “social signals SEO”.
“Copywriting techniques” started on the 5th position with a 50 content performance score.
After the improvement, it remained on the same position with a 66 content performance score.
As you can see, somewhere around 25 October, the number of impressions and clicks started to increase. Except for using the Content Assistant tool and promoting our articles on our social media channel, we didn’t take any different actions (advertising or paid search).
Slight Drops on the First Page of Google for “Google Answer Box”
Slight drops on the first page of Google after optimization for “google answer box”. It started with a content performance score of 68 and on the 5th position.
After the optimization, it ended with a content performance score of 90 and on the 9th position, unfortunately.
Some other examples of keywords that experienced a negative impact after improving the Content Score are “SEO mistakes” and “SEO on a budget”.
“SEO mistakes” started on the 17th position with a 78 content performance score.
After the improvement, it dropped on the 23rd position with a 90 content performance score.
In the next screenshot you can see the Content score performance and the position in Google for “SEO on a budget” before making any changes to the blog post.
And below you can see the page dropped on the second page after the optimization for “SEO on a budget”.
Another thing we’ve tested was multiple keyword optimization for a single page. We did that for most of our pages. And the results quickly started to appear.
In the next screen, you can see 3 trending lines for 3 keywords used for a single article we monitored before and after the optimization. They started on the positions 3, 10 and 20 and they managed to increase their rankings to 1, 8 and 16 position.
It’s not much, but due to this improvement, we saw a big increase in traffic in Search Console. This is the outcome:
Overall Results
Overall, the numbers were good:
14 declined rankings;
34 increase rankings;
11 constant rankings.
The keywords that were on the first 10 positions had little to no improvement, as you can see the next screenshot, but it’s good they didn’t fall on the second page. And most of them continued to receive a higher number of impressions.
Another discovery was the fact that 23 out of 25 keywords remained on the first page after the optimization and the rest of them ended up on the second page. If you take a look at the next screenshot you can see the evolution for some of them.
Unfortunately, some of the keywords experienced ranking drops. If you take a look at the next screenshot you can see at first the keyword had a drop and after that a fluctuant position in Google.
This kind of keywords are under the loop. We need to see exactly how they’ll evolve. Now, it is premature to take a conclusion and say exactly if they are indeed dropped.
Overall, the content optimization was a success. Our rankings improved and our traffic increased. After a quick search for our site in Site Explorer, you can see that starting with middle of September, our search visibility has had a beautiful growth:
We started to optimize the pages on September 20. In the graphic, the trending line started to increase in the week between September 17 – 24. That explains the sudden boost.
We compared the results in SEO visibility for the same period in 2016 and in 2017, after the keyword improvement and we had an increase of 69,2%. Compared with the results we had after 10 weeks after the optimization (August 9 – September 10) we had an increase in rankings of 41%.
3. Google’s Opinion on Improving Content vs. Deleting Content
During a Webmaster Central Hangout, somebody asked what’s the best approach to deal with low-quality content.
John Mueller gave an explanation on what Google considers to be low-quality content:
In general, we evaluate a site as having low-quality content when we see it is providing something that is not fantastic.
There are 2 situations approved by quality engineers to tackle low-quality content:
You can improve your content. John Mueller says this is the best approach.
In case you can’t improve the quality of the content because it’s too big, it’s auto-generated or some other reason, it makes more sense to clean it up.
John Mueller says both are valid strategies, but he encourages webmasters to improve the content, if possible. Improving is probably the best practice because it creates extra value for your website. On top of that, it is easier to add content and improve it and boost your search rankings. Optimizing your site may be easier because that content has already been indexed in Google. This way you can send signals to Google that your content is valuable and you add new information to update pages on your site.
4. Content Performance Solution for Unlocking the Access to Higher Rankings
Content has started to get more and more attention in the past years. We keep talking about content as a Google ranking factor.
Andrey Lipattsev, Search Quality Senior Strategist at Google, said during a Q&A session that between link and RankBrain, content is in top three ranking factors.
You can follow the conversation in the next video at 30-minute mark:
Since content is an important signal that contributes to results, we created a tool that can help webmasters build better content. Hence the Content Performance Score, the guide that gives a clue on how far or near you are to get on the first page. Improving your Google ranking positions got more accessible with the help of the tool.
Using the tool is easy and the metric is highly intuitive. In the next snippet, you can see a preview of the results triggered after analyzing the content in the Content Assistant tool.
We used the tool and looked for achieving the highest Content performance. Take, for example, the score for the “local link building” keyword. Af first, it was 54.
And we got to raise the content score up to 90. We added mostly suggestions from the “Keywords you should use” section and then we added some from the “Keywords you should use more often” category. This way you get a chance to improve Google rankings.
The content performance score will notify you if you have a chance to rank, as you can see in the pictures above.. You can see the yellow balloon message that says: “This content may not rank in the top Google results” and “This content can rank in the top 5 Google results”.
Conclusion
By means of this article we got to answer ourselves some questions, such as: is it ok to optimize a page if it already is on the first position, is it ok to optimize my page for multiple keywords and will this bring be a traffic increase?
The answer to all of these questions is yes. And that’s because even though you have a high score performance and you rank on the first page, if the keyword is a short tail type, as it was in our case, the competition is very high and it is better to have the best content for it to increase your chances to get featured in SERP.
It is ok to optimize a single page with multiple keywords because this will bring you a higher volume of searches and improve your website ranking, broadly speaking. And this can lead to a traffic increase.
We lost some, but we won many more. Overall, our experiment has had a positive impact on the whole website. If you follow our steps and tips to improve your content, you’ll have the pleasant surprise of increasing your rankings and, why not, the traffic to your website.
” and we did that for multiple singers, actors and bands to spot the differences. As you could see in the next screenshot, there are some differences.
