Excel formulas for SEOs: cheatsheet and cell manipulation

In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier and faster. And to kick-off 2020 properly, we have a little gift to share with the SEO community and everyone else interested: a Googlesheet that regroups […]

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Colourful content: how to find expert sources to strengthen your campaign

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion or a case study. Finding […]

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Machine Learning for SEO: Solving Practical Problems with AI

Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of Google’s efforts to understand abstract concepts like user intent and content quality, helping it to better fulfill searchers’ queries. But machine learning is also excellent for automating the […]

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2020 Marketing Projections: What You Need To Know Now To Be Competitive

To succeed use these 2020 Marketing Projections complete with charts and data. They're based on the key changes in 2019.

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