Tuesday, January 12, 2021

Let’s talk about race and diversity: breaking glass ceilings in digital marketing and beyond

What was your route into your field? Wilhemina: I didn’t have any knowledge of marketing until my second year of university. After some research, I decided it was the industry I wanted to work in once I graduated. After university, I went on to do an internship in my final year and participated in a […]

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Wednesday, January 6, 2021

Maximising your link profile: how to find redirecting and broken backlinks at scale

What is link realignment? Link realignment is the process of finding backlinks that go through a redirect or link to a 404 (or other non-200 pages) and contacting the webmasters of each to update the link to the correct URL. As you can imagine, it’s essential to consider several factors before delving into a link […]

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