Creating meaningful channel groupings for better data and insights

Standardise your UTM parameters for more coherent campaign data Before we go into channel groupings themselves, it’s important to make sure the parameters used for all campaign data is coherent. We recommend keeping your mediums on par with the groupings Google Analytics supports, then adding more specific information on the campaign onto the optional fields. […]

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Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

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The power of the pivot: agile digital PR in a changing landscape

A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. While some may consider travel, fitness/leisure, personal care and hospitality as the most difficult industries to navigate in the present day, each industry, sector, and vertical comes with its […]

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Voice Marketing ABC: How To Achieve Business Success

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

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Google Analytics warning signs

1. Broken campaign tracking You may already be checking for incorrect campaign tracking, by monitoring the amount of traffic assigned to (Other). But there’s another problem that often goes unmonitored – broken campaign tracking caused by malformed URLs. This often occurs when marketeers apply tracking parameters to URLs that already contain query parameters, such as […]

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Why You Need To Create A Convincing Marketing Persona Backstory

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

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