Celebrate the Day of the Dead with these Mad Men Marketing Quotes that remain relevant today. Use them to improve your social media marketing.
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Finding unlinked mentions to category and product pages Example 1: Sales announcements Two main features in any ecommerce calendar are busy sales periods and discount periods. Roundups of sales performance are often released after these times on relevant industry and ecommerce press outlets, and can be a great pieces of content to search for unlinked […]
The post Why you should care about link building to deeper pages on your ecommerce website appeared first on Builtvisible.
Want to improve holiday marketing? 31 Halloween social media marketing tips with examples.
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Great leadership is hard to find In a previous life I was a professional rugby player. I played in the second tier of English rugby for 8 years, and experienced a range of high-performing team environments – all completely unique yet undeniably familiar at the same time. Familiarity came not only in the ruthless drive […]
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Foreword Before we dive in, I think it’s important to note that digital marketing in itself can have an impact on the environment. The average webpage produces 1.76g of Co2 per page view, meaning brands should be considering more eco-friendly practices across their websites. They should be making them more responsive, easier to navigate and […]
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What returns data really says about Marketing The key to preventing skewed figures is to ensure you collect returns data within your Google Analytics account too, as this gives marketing teams visibility of genuine performance. More importantly, it allows you to optimise advertising spend towards retained revenue and avoid paying twice on sales which will […]
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Does your blog drive measurable results consistently? Blogging Research 2021 gives you the inside scoop with charts, quotes and tips to succeed.
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Want to improve your team’s content creation skills? Then make sure you have these 10 fundamental abilities to make your content marketing succeed.
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Want to scale business growth? Read this author interview with Felix Velarde on "Scale At Speed" to 2x your business growth in 3 years.
The post AMG Author Interview – Felix Velarde, <em>Scale At Speed: How To Triple The Size of Your Business and Build A Superstar Team</em> appeared first on Heidi Cohen.
Begin the relationship on solid foundations To keep the honeymoon phase in full swing there’s two key things to iron out. The first is about offering-up all necessary information we need to make effective decisions, and the second helps to uncover any potential knowledge gaps in-house on Digital PR, link building and our processes. A […]
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Want to be a content marketing smarty? Check out these Content Marketing World authors. Since books are the ultimate long form content marketing, they know how to create the useful information you need.
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Want to improve your customer experience (or CX)? Read this author interviews with Dan Gingiss on "The Experience Maker" to attract and retain customers longer and profitably.
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What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics), it’s a complete rebuild and radical rethink of the platform. Implementing it is […]
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Want to expand your content marketing? Then add book marketing to increase your audience and sales. Includes case studies, examples and tips.
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Do pricing challenges hurt your results? Use these tactics to better price your offering to improve your marketing strategy and profitability.
The post 5 Pricing Challenges: What You Need To Know To Improve Outcomes appeared first on Heidi Cohen.
Make sure your website is ready to handle the increased traffic Hopefully in the last few months you’ve been improving your site performance on the back of Google’s page experience update anyway, but now you’ll also need to make sure your servers and site are ready to handle the increased traffic. Otherwise, all that work will […]
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Do you know how to create presentation success? Use these 31 steps to create a killer preso to help your content marketing. Includes case study.
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Heidi Cohen interviews Carla Johnson. New Book: RE:Think Innovation Heidi: To start, what inspired you to write this book? Was it a specific event or did it grow out of your past consulting? Carla: I was inspired to write RE:Think Innovation® because over the years, I’ve had so many people say to me, “I could never come up with great ideas.” As a person who has more ideas than I could ever do anything with in a lifetime, I just didn’t understand it! That sent me down the rabbit hole of finding out where people get inspiration for their ideas. Here’s a video that explains it – Heidi: What is the key concept behind your book? How did you come up with it Carla: I believe that innovation is everybody’s business. In fact, 90% of innovation happens outside of traditional product … Continue reading
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Want to know about the why, who & what of influencer relations marketing? Get the data and tactics you need to create or improve your influencer marketing.
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Want to get a marketing education? Read the top marketing books recommended by experts. They share their favorites & why every marketer should read them.
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