The power of the pivot: agile digital PR in a changing landscape

A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. While some may consider travel, fitness/leisure, personal care and hospitality as the most difficult industries to navigate in the present day, each industry, sector, and vertical comes with its […]

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Voice Marketing ABC: How To Achieve Business Success

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

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Google Analytics warning signs

1. Broken campaign tracking You may already be checking for incorrect campaign tracking, by monitoring the amount of traffic assigned to (Other). But there’s another problem that often goes unmonitored – broken campaign tracking caused by malformed URLs. This often occurs when marketeers apply tracking parameters to URLs that already contain query parameters, such as […]

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Why You Need To Create A Convincing Marketing Persona Backstory

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

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COVID Changed 2020: 5 Marketing Trends You Need To Make You Competitive

Going forward, understand how the impact of COVID changed influenced 5, 2021 marketing trends to guide or revise your plans. With charts and data

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Let’s talk about race and diversity: breaking glass ceilings in digital marketing and beyond

What was your route into your field? Wilhemina: I didn’t have any knowledge of marketing until my second year of university. After some research, I decided it was the industry I wanted to work in once I graduated. After university, I went on to do an internship in my final year and participated in a […]

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Maximising your link profile: how to find redirecting and broken backlinks at scale

What is link realignment? Link realignment is the process of finding backlinks that go through a redirect or link to a 404 (or other non-200 pages) and contacting the webmasters of each to update the link to the correct URL. As you can imagine, it’s essential to consider several factors before delving into a link […]

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