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A day in the life of: our Head of Digital PR

What first attracted you to Builtvisible? At the time I knew I wanted to work in a creative environment, having come out of university and realising I didn’t want to pursue the path that perhaps I was meant to go down. I was looking at a lot of creative agencies and I actually found out […]

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Digital PR and traditional PR: combining approaches for a supercharged promotion strategy

Digital PR + traditional PR = a match made in heaven If you know you want to start working with a digital PR team but already have your traditional promotion strategy secured, how can you make sure you’re getting the optimum out of each approach without significant compromise? If both teams are clear on their […]

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Content, Inc. – Revised Edition

Get the inside scoop on the Content, Inc Model in this author interview with Joe Pulizzi. He discusses content marketing, email newsletters and more.

The post Content, Inc. – Revised Edition appeared first on Heidi Cohen.

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Voice Marketing Business Case: What You Need To Know That Will Make Your Management Agree

Need to make the voice marketing business case? Use this information & data packed step-by-step explanation & worksheet to win over your c-suite.

The post Voice Marketing Business Case: What You Need To Know That Will Make Your Management Agree appeared first on Heidi Cohen.

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How to get more actionable insights from your Site Search data

Site Search Reports Google Analytics contains four pre-configured reports for your search data: Overview: Top-level statistics, such as sessions with search, proportion of refinements, and proportion of exits. Usage: How searchers and non-searchers compare in terms of engagement and conversion. Search Terms: What terms your users have been searching for, and how they engaged with […]

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