Friday, April 27, 2018

Site speed for in-house marketers: Creating a culture of performance

Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely […]

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