One could say that we’ve become addicted to constant and never-ending self-improvement. But there’s a more important and more meaningful reason behind a continuous quest for self-improvement. It’s the very reason we get into the tech business in the first place: we see something in the environment that can be made better and we think we can provide a tool for that.
And, as the environment changes, so do we. The key is in that very word: “better” – not “good”, but “better”, which comes with the promise of continuous improvement.
This is why after creating the cognitiveSEO tool we have never really stopped working on new ideas. Sure, there was plenty of tinkering with the existing tool, in trying to give you the best analysis of off-page SEO issues, overlooking the quality of referring domains, your backlink profile, potentially broken links and so on. But a comprehensive SEO audit isn’t complete without looking at the on-site elements related to site architecture: the website pages, their loading time, the xml sitemap, meta tags and meta descriptions, content quality, etc. And this is how the cognitiveSEO Site Audit was born.
We’ve worked a lot (please read tremendously) to make this new Site Audit tool and give it all sorts of unique features.
What’s it all about?
In short, our brand new SEO website audit tool flags ALL possible OnPage SEO issues a site might have and provides recommendations on how to fix them. Putting it simply, the new tool allows you to improve your website’s onpage SEO performance, at the highest level of detail.
Therefore allow me to present you just some of the things our built-with-sweat Site Audit can do for you:
- Find All Possible SEO Issues of Any Website and Get Recommendations on How to Fix Them
- Use cognitiveSEO’s Site Audit to Get Improved SEO Results and Conversions
- Improve User Experience by Correcting Site Architecture Problems
- Cutting-Edge Technical Yet User Friendly Site Audits for Both Marketers and Professionals
- Why cognitiveSEO Is the Only SEO Tool You’ll Ever Need
The addition of the Site Audit feature makes cognitiveSEO the only SEO software you’ll ever need.
What does this mean in terms of wins for you? At cognitiveSEO you now have everything SEO related all together: backlink analysis, technical SEO Audits, content audits, keywords research & rank tracking, content optimization, Google Penalty prevention and recovery, and much much more.
1. Find All Possible SEO Issues of Any Website and Get Recommendations on How to Fix Them
Although the title might be self explanatory, you need to know that the title is also very accurate.
Our website audit gives you a much wider array of SEO items to look at and can analyse issues of all types that might prevent you from reaching your best possible ranking.
Of course, off-page issues are highly important to work on at times, but they won’t target all the important search engines ranking factors. Here’s where the on-site factors step in. To make sure you’re not missing anything, you should be aware 24/7 of the offpage and onpage factors that influence your website’s performance.
The truth is, that with the ever-evolving search engines algorithms you need an efficient solution to keep your rankings safe. And cognitiveSEO does exactly that: it lets you know all the issues that might prevent your online business from getting the organic traffic and the high rankings you deserve.
Even more, cognitiveSEO’s technical SEO audit tool helps you detect all the weak points of your website before your users do, giving you a competitive advantage on the competitive market we are swimming in. Our SEO Audit Tool crawls all the pages it finds on your website, regardless of the size of your website, and provides a fully customized set of data easy to comprehend and visualize.
While knowing the exact problems your site encounters is great, just half of the job is done. But we take care at the other half as well, as we offer you precise recommendations on how to fix the error on your site so you can outrank your competitors and quickly increase your overall website performance. So, all you have to do is crawl your website with our SEO auditing tool. Pretty neat, right?
cognitiveSEO’s onpage analysis offers a set of unique features and numerous parameters that allows you to see what’s under the hood of your entire website and your SEO campaigns. Below are just some of the features that our comprehensive audit checklist contains.
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2. Use cognitiveSEO’s Site Audit to Get Improved SEO Results and Conversions
At the end of the day (or of the year) there are a lot of metrics we look at to measure our website’s success. But there is a particular one that is on everybody’s lips and which actually pays the bills: the conversion rate.
We are not going to talk about incredible tips and tricks on how to deliver overnight magic solutions for boosting your conversions. But about the tangible, actionable things that you ca do to improve you sales and conversions.
Performing a complete website audit will give you a deeper understanding of why your site is not generating the organic traffic you think it should or why your sales and conversions are not improving.
Let’s take for example the situation from the screenshot below. The analyzed website has pages that are really really difficult to reach. There are even pages you can reach after more than nine or ten clicks. In an era of instant data and solutions, having these type of pages could be a buzz killer…not to mention a conversion killer. One of those hard to reach pages could be an important one for you; one from which you would expect to generate conversions or any type of transaction.
Knowing what’s holding your conversions at a low rate is the first step for increasing them. Look for your website elements that could yield your biggest wins.
Once you run a complete website audit you will figure out that there is so little effort you can invest and the results could be so huge.
3. Improve User Experience by Correcting Site Architecture Problems
An excellent site architecture is mandatory for both search engines and for user experience. Why, you might ask.
If we think about the site architecture issues many websites encounter, we can understand how they can mess both search engine crawlers and the user’s experience.
Here are just a few examples:
3+ Clicks to reach any page – It’s known that pages that are 3 to 7 clicks away from the homepage are harder to reach while pages that are more than seven clicks away from the homepage may never be reached by a visitor that lands on the homepage. You should check that no important pages are too far aways from a click path point of view from the homepage. This way, both your visitor and the search engine could easily get to that page.
Internal anchor text bombing – Internal links are highly important; yet, if your landing page is not Wikipedia, having tons of internal links could do you more harm than good. Your best bet is to write internal anchor text for both visitors and engines.
The URLs are not search or user friendly – We’ve even conducted a study on this matter a while ago, finding out that the more concise and self explanatory the URL, the greater the chance to be higher up on ranks. Google loves shorter URLs but also your users. Really, as long as the length falls between 50 and 60 characters, you’re probably in a good spot. But as long as your URL looks something like this, http://www.example.com/product.aspx?ID=/c/YoZn1Z2v/46411526post=20908&action&IT=5f7d3d, you might want to reconsider your choices. Luckly, our Site Audit will let you know on any issues you might encounter with your URLs.
Dynamic URLs – If it’s even remotely possible, avoid them completely for your user and the search engine’s sake. Yet, knowing what URLs are dynamic can save you from lot of troubles.
With the flood of gigabytes and gigabytes of new information being created every second, search engines took on tremendous importance. Some even became so ever-present in our lives that we take their search results for granted, not wondering how they are produced or how the silent and irregular algorithmic update might influence them. So understanding why something is relevant, while something else is not, has become a separate mode of innovation and improvement in itself. It’s rank high in the search results or perish.
Our onpage SEO audit helps you diagnose all the SEO errors and problems with your site structure or website architecture so that you can deliver the best UX for your users. Our SEO checker also performs an in-depth competitor analysis so you can check what your competitors are doing and how can you beat them at their own game.
4. Cutting-Edge Technical Yet User Friendly Site Audits for both Marketers and Professionals
How do you recognize a good Site Audit tool? To be honest, there are many step by step guides on how to do that but one of them is by checking if it fits the needs of both marketers looking to improve the overall performance of a website and a skilled technical SEO who wants to dig deeper into the analysis.
cognitiveSEO’s powerful Site Audit offers you the exact customized data that fits your needs.
SEO audits are for both savvy, super technical SEO gurus and digital marketers or for content marketers coordinators. While speaking the language of all could be hard and why not, tricky, when it comes to SEO we need to understand that search engine optimization is a mean and not a purpose. Therefore, regardless of your job title, as long as you are part of the “online business team”, or you’re on the “improving your site” side, then you should take a sneak peak at a comprehensive website audit.
5. Why cognitiveSEO Is the Only SEO Tool You’ll Ever Need
By adding the new Site Audit onpage module, cognitiveSEO will be the only tool you’ll ever need, a complete toolset that will serve for all your SEO needs – both on and off page. Within the ever-growing tools landscape of SEO, it can be very comforting to be able to rely on a single provider for all your needs.
It’s not just comfort – relying on a single ecosystem means better integration, more efficiency and increased simplicity.
And if you don’t believe me yet, here is a short list of the features cognitiveSEO provides:
- Technical SEO Website Audit
- In-depth Backlink Analysis
- Content Audit
- SEO Visibility
- Site Health Audit
- Desktop, Mobile and Local Rank Tracking Tool
- Keywords Research
- Content Optimization
- Social Visibility
- Automated Digital Marketing Reports
- Quick Backlink Checker
- Shareable SEO Dashboard
- Google Algorithm Changes
You need to know that the idea of having an all-in-one SEO analysis toolset started seven years ago from one man’s passion for SEO and digital marketing and his desire to find a cost-efficient solution that could meet all his professional requirements. Years have passed and cognitiveSEO has grown stronger each year, with lots of awesome users confirming the same need: an all-inclusive SEO software that would be reliable, accurate, affordable and would integrate anything an SEO Pro, webmaster or digital marketer would need.
We are proud to be standing here today, knowing that we’ve created something that both ourselves and our customers can use to improve their business.
With no hidden tricks and no shortcuts, but by using a powerful SEO software and the greatest tool of all: our brain.
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