Tuesday, February 11, 2020

Big link numbers don’t always equal big business impact

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And, frankly, it’s surprising to me to still see so many putting the onus on link volume over link quality – and shouting […]

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