Thursday, August 27, 2020

Getting back to the office

Gauging interest With such unprecedented circumstances and everyone adapting to the new normal in real-time, getting a sense of how every single member of our team were feeling was essential. On top of the multitude of day-to-day initiatives the team created to keep in regular communication, we ran regular surveys to get first-hand feedback on […]

The post Getting back to the office appeared first on Builtvisible.


Getting back to the office posted first on http://nickpontemarketing.tumblr.com/

Wednesday, August 26, 2020

Protect your brand and campaign with validation (part two)

Builtvisible’s validation framework There are numerous approaches to validating ideas in the industry with various acronyms flying around. While I’m not saying Builtvisible’s approach is the definitive one, we find it works for us. Our approach allows us to stick to our core values, and in case it’s helpful to you, I’ve shared the set […]

The post Protect your brand and campaign with validation (part two) appeared first on Builtvisible.


Protect your brand and campaign with validation (part two) posted first on http://nickpontemarketing.tumblr.com/

Tuesday, August 25, 2020

A content strategy template for when the goal posts keep moving

1. Reflect on your mission and values There’s a reason companies and brands have values, they exist to steer strategy, streamline decision making and inform how we react to factors beyond our control. When circumstances change to the extent we’ve seen recently, these values will certainly be put through their paces. But stick with it, […]

The post A content strategy template for when the goal posts keep moving appeared first on Builtvisible.


A content strategy template for when the goal posts keep moving posted first on http://nickpontemarketing.tumblr.com/

Thursday, August 20, 2020

A guide to Cookie Consent with Tag Management Systems

Step 1: defining your consent groups Now, before we start thinking about implementation, the first thing you want to tackle is sorting all first- and third-party cookies on your site into consent groups. These classifications are essentially a list of categories that the site’s cookies can be sorted into, and each group should be as […]

The post A guide to Cookie Consent with Tag Management Systems appeared first on Builtvisible.


A guide to Cookie Consent with Tag Management Systems posted first on http://nickpontemarketing.tumblr.com/

Tuesday, August 18, 2020

Protect your brand and campaign with validation (part one)

What about idea validation? James Brockbank recently reminded the digital PR community of a critical point – ideation is an incredibly important, if not the most important, part of digital PR. While I think every step of digital PR is as crucial as each other, I do believe ideation – and, specifically, the validation of […]

The post Protect your brand and campaign with validation (part one) appeared first on Builtvisible.


Protect your brand and campaign with validation (part one) posted first on http://nickpontemarketing.tumblr.com/

Friday, August 14, 2020

What is SEO Marketing

Have you ever wondered what exactly is SEO Marketing? As a Maui business owner in 2020, you must be curious about the various aspects of digital marketing that affect your business. One of the primary goals of every business, especially the new ones, would be to reach their audience in a creative, appealing, and consistent … Continue reading “What is SEO Marketing”

What is SEO Marketing See more on: https://nickponte.com/


What is SEO Marketing posted first on http://nickpontemarketing.tumblr.com/