What about idea validation? James Brockbank recently reminded the digital PR community of a critical point – ideation is an incredibly important, if not the most important, part of digital PR. While I think every step of digital PR is as crucial as each other, I do believe ideation – and, specifically, the validation of […]
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Protect your brand and campaign with validation (part one) posted first on http://nickpontemarketing.tumblr.com/
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