Creating and optimizing a Google Ads account is both an art and...

Creating and optimizing a Google Ads account is both an art and a science. Each marketer has their own style and techniques when it comes to setting up, managing and optimizing their account. However, there are a few fundamental components of a Google Ads account that if you get them wrong, will result in failure and a wasted marketing budget. Think of these as the ABCs of a Google Ad account.Google Ads MistakesThe ABCs are so fundamental that they are easy for anyone to understand and verify, regardless of your level of experience with Google Ads. At the same time,

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