Thursday, March 7, 2019

What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics

This article won’t recount the history of Safari’s Intelligent Tracking Prevention (ITP) initiative, nor will it offer explicit guidance on implementing one of the many workarounds that are now proliferating. Instead, my goal here is to provide you with a digestible summary of what the forthcoming update to ITP means for you, as a site […]

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